At VOXUS, we work with a great number of technology companies that have compelling stories to tell but often have a difficult time conveying the true nature of the problem they solve or the burden they ease. When this happens, a very effective tool in getting their message out is an infographic. An infographic is a visual representation of information, data or knowledge intended to present complex information clearly and quickly, so says Wikipedia.
Presenting data in an infographic has been utilized for decades. Think about when you read the weather forecast in the newspaper or online. That information is usually presented in an infographic. Why? Because it cuts to the heart of the matter and gives you the information you care most about.
We use infographics for the very same reason. Reporters and editors are bombarded daily with new technologies and don’t always have time for a half-hour briefing explaining why they should pay attention to our clients. With an infographic, journalists get the core information in an easy to read, compelling manner that more immediately gets to the story they will care about. And many times, the infographic is included in the story or will become the story all on its own. This is an excellent way to help reporters and editors convey your message to their readers in a very efficient manner where they don’t have to invest hours of time conducting research and writing.