November 8, 2011

Yowie, Nice To Meet You!

We recently had the opportunity to begin working with a company that is taking a new, much more visual approach to social media… call it the living Web if you will. Say hello to Yowie.

Now what is Yowie (other than Australia’s version of big foot)? Yowie allows people to video chat with their friends and favorite celebrities in an online group chat environment. From Colin Farrell to Amy Poehler to Interpol to The Melvins to Andy Richter – Yowie’s had some pretty recognizable names use their chats to connect with their fans and they’re just getting started.

Just last week, I had the privilege to sit in on a Yowie chat; the first completely live unmoderated online video town hall by a U.S. presidential candidate in Republican presidential candidate Gary Johnson. Take a look at this replay of that chat. In all, Johnson’s town hall was viewed by more than 10,000 people, more than 175 questions were asked and Johnson had enough time to answer 32 of those inquiries.

Judging by thousands of people’s willingness to interact with a former two-term governor and U.S. presidential candidate on Yowie, the service could be a major player in the next wave of new social media outlets. Yowie, it’s sure nice to meet you!

 

Twitt
December 9, 2010

Reports For Reporters

“We should issue a report”… possibly the most used five word phrase I’ve heard from clients. But it’s not as simple as just issuing a research report, putting a press release together, sending it out to journalists and voila – hello New York Times.

Here’s the thing. Reporters love controversy. Give them data that’s controversial, surprising or anything along those lines and you’ve got gold. But in order to cash in with that gold, you’ve got to prove your credibility with a track record of good data and good reports.

Bottom line – before you start writing your report, step away from your computer! Here’s some simple steps to help make that report sing:

-       Analyze concrete data thoroughly. Have analysts pour through data, double check results and make sure they’ve got it right.

-       Issue reports on a regular basis (monthly, quarterly, annually). Building credibility means building a track record.

-       Do not tie results back to your solution. The point of issuing reports isn’t to position your product but rather position your organization as thought leaders.

A great case study is with VOXUS client and Internet security provider IID (Internet Identity). They’ve been issuing quarterly phishing trends reports for a couple years now. These reports aren’t just one pagers – they’re more like journals. IID has teams of security analysts pouring through thousands of pieces of data and condensing that information into reports that usually span at least ten pages long. Every time they issue a report, more and more press take head as IID’s credibility and reporter’s anticipation for the reports builds.

For example, IID’s reports have recently been mentioned with Fox News, PC Magazine,  Consumer Reports, InfoWorld, eWeek, security reporting god Brian Krebs’ blog and the list goes on.

So there you have it. Reports for reporters with some strategic steps.

Twitt
July 2, 2010

Rumble

Adding to our body of new client work is a company that you most likely heard about unless you were living under a rock lately: Rumblefish (www.rumblefish.com). With VOXUS driving the PR ship, Rumblefish launched a new music service for YouTube (www.youtube.com) called Friendly Music (www.friendlymusic.com). The Friendly Music service is the first ever to offer non-commercial music licenses that last a lifetime to edit songs into YouTube videos. Think of it as iTunes for digital video. Not too bad of results if I do say so myself with 24 briefings and hundreds of articles resulting. Here’s some of the more high profile stories:

- Associated Press (http://www.huffingtonpost.com/huff-wires/20100623/us-youtube-rumblefish/)

- New York Times (http://www.nytimes.com/2010/06/28/business/media/28rumblefish.html)

- ABC (http://abcnews.go.com/Technology/AheadoftheCurve/techbytes-tunes-youtube/story? id=11030951)

- NPR (http://www.npr.org/blogs/alltechconsidered/2010/06/23/128060136/get-music-rights-for-1-99)

- Mashable (http://mashable.com/2010/06/28/rumblefish-friendly-music/)

- TechCrunch (http://techcrunch.com/2010/06/29/rumblefish-friendly-music/)

- Gizmodo (http://gizmodo.com/5575507/friendlymusic-lets-you-buy-legal-licensed-tunes-for-your-youtube-videos-for-2)

- Billboard Magazine (http://www.billboard.biz/bbbiz/content_display/industry/e3i14a7e72d3d44c14d9c4c11d4da9c480a)

- CNET (http://news.cnet.com/8301-17939_109-20009289-2.html)

- PC Magazine (http://www.pcmag.com/article2/0,2817,2365573,00.asp)

- FOX Business (http://www.foxbusiness.com/personal-finance/2010/06/30/hulus-premium-service-plus-lawsuit-free-soundtracks/)

-posted by Andrew

Twitt
October 28, 2009

Disco balls, shag carpet and barcodes

I’m not one to blog about client news, but this one was just too out of the norm to pass up. Recently, VOXUS client Ryzex announced the oldest operational barcode device as part of its Big Upgrade contest (www.bigupgrade.com). But what’s even more interesting is that after combing through numerous entries, Ryzex found what it believed to be the oldest operational barcode device on the same day the Google logo was replaced by the ubiquitous black-and-white barcode design. This was done to celebrate the 57th anniversary of the first barcode patent.

The oldest device, the MSI 2100 from the early 1970s, was found to be the oldest operational barcode device out of two months of submissions. The portable data collection terminal is battery powered and even includes a cassette tape for data memory… and get this IT STILL WORKED! So I admit this isn’t as catchy as finding the first mobile phone, but for someone who lives and breathes AIDC (Automatic Identification and Data Capture) devices, this is pretty cool.

-posted by Andrew

Twitt
July 22, 2009

AdReady CEO Named to PSBJ's "40 Under 40"

We have some great news to share: CEO Aaron Finn has been named to the prestigious Puget Sound Business Journal’s “40 Under 40″ listing. Selected from more than 200 nominations, Finn was recognized for his entrepreneurial and civic accomplishments, which include co-founding AdReady, and supporting his local community.

Aaron will accept his award at the Honoree Bash being held at the Seattle Repertory Theatre on September 15. 

Way to go, Aaron!

Earlier this year, the Washington Technology Industry Association named AdReady “Service Provider of the Year” in their 14th annual Industry Achievement Awards.

-posted by Lindsay

Twitt
June 16, 2009

Video Interview: Ortiva Wireless at CONNECTIONS

Last week, Craig Lee at Ortiva Wireless participated in the “Multimedia on Mobile Devices” panel at the CONNECTIONS conference in Santa Clara, CA. Craig also chatted with Parks Associates about Ortiva’s latest developments and mobile video market trends.   Check out the video interview here.

-posted by Lindsay

Twitt
May 18, 2009

I Want My BTV (Bathroom TV)

I recently spent a few days in Las Vegas for an annual vacation. We try to stay in a different hotel each time. This year it was MGM Grand’s turn. Very quickly I decided this would be MGM’s only turn. There were a couple of reasons, but one of them was the fact that there was no TV in the bathroom. How could there be no TV in the bathroom? You’re rated four stars, get with it MGM! And while you’re at it, please get a luggage software tracking solution that helps vacationers who temporarily misplace their claim ticket to more easily find their bags. Walking your Costco-sized warehouse of checked luggage is exhausting!

On a recent trip to Santa Monica, I was pleased to find my must-have flat screen TV in a single room at the Loews Hotel. The provider? You guessed it — VOXUS client Totevision. Thank you Totevision for making my dream of having a TV In every hotel bathroom a reality.

-posted by Lindsay

Twitt
April 20, 2009

Video Interview at CTIA: Ortiva Wireless

Craig Lee of Ortiva Wireless discussed the latest mobile video trends with Greg Galitzine of TMCNet at CTIA earlier this month.   Check out the video interview here.

-posted by Lindsay

Twitt
February 19, 2009

Nextrials demonstrates Electronic Health Record integration

At the Connectathon conference (2/23-27, Chicago), Nextrials will participate in an integration demonstration between clinical trials’ electronic data capture (EDC) technology and electronic health records (EHR) used within healthcare systems.  The integration of EDC and EHR is currently one of the hottest topics in both pharmaceutical and healthcare industries.  By integrating EDC products with EHR platforms, researchers will obtain a more efficient, more readily available solution for identifying and enrolling patients in new trials.   For example, case report forms can be pre-populated with data coming directly from existing electronic health records at diverse sites.   This increases performance and efficiency of data capture while also minimizing the potential for bad data related to re-entry into multiple systems. This type of environment also enables sponsors to test hypothetical enrollment trends and spot recruitment problems even before the study protocol is finalized — ? saving time and money. 

Nextrials’ award-winning Prism® melds sophisticated clinical trial management functionality with EDC in a single, integrated package. By receiving a constant flow of data, Prism enables sponsors and sites to fully utilize real-time integration of disparate information and data sources, such as a hospital’s EHR or patient records, to better provide a continuum of care for patients enrolled in clinical trials.

Connectathon, being sponsored by IHE, is a major milestone in the industry’s progress towards integration and will redefine patient recruiting efforts and costs for clinical trials in the future.  Those interested in learning more about the Connectathon or in attending the event can visit http://www.ihe.net/Connectathon/index.cfm.

-posted by Shawnna

Twitt

Nextrials moves on Electronic Health Records

On Friday (2/13), Nextrials pledged support for the American National Standards Institute’s (www.ansi.org) latest initiative to facilitate the use of electronic health information within global clinical research activities. One of the industry’s leading proponents for the integration of electronic data capture technology and electronic health records platforms, ANSI began the initiative last year at the request of the U. S. Department of Health and Human services; Nextrials joined the effort to provide support and to help develop the emerging standard.

ANSI is now seeking funding to continue its work to promote the development and adoption of a standard that advances the continuum of patient care through the use of electronic health records to further future research and clinical decisions. In addition to Nextrials, organizations participating in the effort so far include Abbott Laboratories, Boehringer Ingelheim Pharmaceuticals, Digital Infuzion, GlaxoSmithKline, Johnson & Johnson, Johnson & Johnson Research and Development, Partners HealthCare, PharmaNet, Inc. and Quintiles.

-posted by Shawnna

Twitt
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