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News | June 5, 2026

3 Tips for Managing an Executive's Unscripted Moments

Picture this: your executive is mid-interview—on a podcast, a panel, or in a keynote Q&A—when they suddenly go off-script. A bad joke, mentioning a confidential partnership, an insensitive comment, something that wasn’t in your prep or media training. Something you didn’t think you’d need to…

Five Crisis Communication Steps Tech Companies Often Overlook

As the 2026 school year comes to a close, several commencement speeches from business and technology leaders have sparked backlash after graduates openly booed remarks about artificial intelligence. At the University of Central Florida, Tavistock Development Company executive Gloria Caulfield called AI “the next Industrial…

10 Tips for Building a Successful Rapid Response Media Strategy

Rapid response is one of the most valuable and most challenging disciplines in PR. It gives brands a way to enter the conversation while a story is still taking shape, when journalists are actively building coverage and seeking credible voices. When done well, it drives…