Blog

Understanding the State of the Media 2020

Public relations professionals outnumber journalists six to one today, according to the U.S. Census Bureau. Over the next decade, the U.S. Department of Labor Statistic anticipates that this imbalance will only grow, projecting employment in the field of PR to rise by 7% between 2019 and 2029 while reporting jobs decline by 11% over that same period. Now add to this the impact of dramatically accelerated new cycles and full-time coronavirus pandemic coverage expectations. Taken together, these trends mean getting journalists’ attention and generating coverage is no walk in the …

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The COVID Effect – Media Challenges in 2020

Far from being immune from the influence of COVID, the media may be one of the most affected industries as a whole. It’s impossible to turn on the television without seeing multiple stories related to the pandemic, as the country continues to wage war against the virus. This shift toward constant emergency updates has created an interesting challenge when it comes to disseminating company achievements or pitching proactive topics. A few of the new changes we’ve seen in the media landscape: News Cycle Is Hard to Crack The pandemic has …

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In the post-pandemic world, are tech conferences still useful for PR?

Since the COVID-19 pandemic began in late 2019, among the many immediate impacts was the cancellation of large, in-person tech conferences and events. Starting in February, when the massive Mobile World Congress event in Barcelona was canceled outright after a number of big-name companies pulled out, numerous other conferences were either postponed or have gone virtual. In March, over the objections of its organizers, the South by Southwest (SXSW) media and tech gathering was cancelled by the city of Austin, where it has taken place for the past 23 years. …

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The 2020 Election and Message Discipline

The upcoming 2020 election has me thinking about message discipline (yes, that’s the type of thing I think about), and the light it sheds on how companies often fail in their communication efforts. First, a quick definition: Wikipedia defines message discipline as: the concept that politicians and other public policy advocates should talk about what is relevant to achieve their aims, and not allow themselves to be sidetracked either by their own thoughts or the questions of press or audience. There are several points to note about this definition. First, it implies consistency: determine …

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How to Effectively Measure PR Success

Public relations has long been a core tactic for building brand awareness and thought leadership. Yet there remains a persistent belief that because awareness is intangible, its impact is unmeasurable. As marketing teams continue to drive toward increasingly sophisticated methods for measuring business impact, it is critical that the tools and approaches to measuring PR adapt accordingly. In particular, today’s savvy practitioners are implementing new ways to measure PR and its ability to increase website traffic, establish domain authority, drive engagement and improve search results. Here are five ways to …

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5 Tips for Empowering a New Remote Workforce

Like most businesses, Voxus has had to make significant adjustments over the last few months to streamline operations in a post pandemic world. While some of these adjustments have worked well, others continue to present challenges and need improvement. Since it’s clear the impact from the virus isn’t going away anytime soon (and we don’t have plans to require our teams to return to the office in 2020), our team has been working to transform from a traditional brick-and-mortar company to a new remote workforce. From an operations perspective, this …

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Email Marketing 101: 4 Tips for Success

I don’t know about you, but every day my email box is full of marketing emails. And to be honest, most of them are not compelling—and some are downright awful. Yet, for many organizations email marketing remains a primary tactic for lead generation. So, how can you break through the noise and ensure your email not only reaches your prospect, but engages them as well? Here at Voxus, email marketing is a core tactic as part of our overall marketing strategy and one that we often advise clients on. But …

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Why You Should Invest in Your PR Team Creating a Messaging Handbook

Your PR team is emailing you. Again. They have a new idea for a trend pitch, but they need some messaging information from you to draft it. Didn’t the UK team do something about this last month? The email thread is long-since buried and you don’t have a messaging handbook to keep track of all of this, so you have to write it all up again. Your Director of Products could help, but you’ve asked them for three comments already this month and they’re getting grumpy. Do you still have …

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4 Benefits Evergreen Content Delivers to Your PR Program

For years, content marketers have touted the importance of including evergreen content in their marketing strategy: Moz has told us the true power of evergreen content, Hubspot and Buffer have given us ideas for creating evergreen content, and Marketo has taught us how to create evergreen content with lasting engagement. It’s not surprising that this topic has found its way into marketing conversations for the last decade. Evergreen content is incredibly helpful due to its usefulness long after the publish date and its ability to transcend the latest “buzz” by …

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Should Podcasts Be Part of Your Comms Strategy?

Let’s talk about podcasts. Most of us are familiar with the medium and many have become avid listeners over the past several years. The expression was originally coined way back in 2004 by a reporter from The Guardian in a story about scores of people tuning in to amateur radio broadcasts via iPods and other MP3 players. I’ll bet you didn’t know we could just as easily be uttering the words “AudioBlog” or “GuerillaMedia” today if the term podcast didn’t stick well over a decade ago. But enough about the …

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