Blog

The Content Rush of 2017

Since generating millions of web visits at Hark.com during the 2012 Presidential Election debate cycle via one of my first true ‘owned’ content campaigns (featured in PR Week), the concept of content creation and distribution as a PR tool has overtaken my toolkit. But the nature of content and what makes audience impressions is changing before our eyes. Just four short years ago our team at Hark placed a huge value on the uniqueness of each piece of content, but today, audiences are gobbling up content en masse regardless of …

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Targeted social campaign drives big results for Trade Up client program

Paid social media promotions is a powerful PR and marketing tool because it allows us to target a very specific audience with a very specific message. So when one of our clients came to us asking the best way to promote their new trade-in deal to a very narrow target audience online, we knew a paid social campaign was the way to go. Voxus designed a campaign that made maximum use of the client’s budget and reached the specific audience it wanted to target. AB testing, strong content and understanding …

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Black History Month: The great African-Americans in tech

You’ve probably seen the previews and posters for the movie that has paved the way into Black History Month this year. Hidden Figures is the story of three African-American women that not only made a difference at NASA during the 1960s but also in America’s history. African-Americans have made great contributions in the world of education, entertainment, literature, medicine and technology that often go unrecognized. In honor of the beginning of the 41st Black History Month, we’d like to draw attention a few African-American technology pioneers. Granville Woods 1856-1910 Granville …

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Why Millennials don’t like climbing proverbial mountains

“Clean your room.” It’s one of the most grueling phrases to hear as a kid. I was homeschooled. “Stuck at home” with my mother and three siblings all day. Commands to complete housework seemed like a dime a dozen. Was this part of my curriculum? Somedays, it seemed like it. When my mother would ask me to complete a list of chores, I so eloquently would respond with: “But I don’t want to clean.” *Original* I can still hear my mother’s infamous reply of, “Well, I don’t want to work today, but I …

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Product reviews a home run for newly-available Rapsodo Baseball

Last winter, Voxus partnered with sports tech client Rapsodo to announce an incredibly affordable MLB-grade pitch analysis solution called Rapsodo Baseball. The product is designed to take the kind of hyper-accurate pitch analysis and training technology usually reserved for professional clubs, and make it accessible for coaches, trainers and players at every level of the game. In November, when Rapsodo Baseball became available for purchase, Voxus partnered with the team on an outreach campaign to get the word out about this amazing new product. With several well-established competitors in the market, Voxus …

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A retrospective: my first year at Voxus

January 15, 2016 started out as a typical day. While running errands that chilly Friday, I was perusing a grocery store when my phone rang. I pulled it out of my pocket and saw “VOXUS” flash across the screen. “This is it!,” I thought. This was the phone call that would determine the next chapter of my life. Trying to keep calm, I politely answered, “Hello, this is Ashley.” I’m sure my soon-to-be supervisor,could hear the shaking in my voice. He responded with, “Hi, Ashley, this is Anthony at Voxus. …

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Social platforms move to curb fake news

The 2016 U.S. presidential election took many observers by storm. From the primaries to the general, surprises emerged that flipped many previously-held notions on their head – everything from proving that some previously crushing scandals wouldn’t have a great impact, to being able to widely win the popular vote but not the election, to the unreliability of polls as predictors. Another surprise was the propagation of fake news. Indeed, misinformation and hoaxes have spread more this election than others. Fanning the flames, these deceitful articles even went viral reaching broad …

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Have your moment in 2017: ⚡️ easily create Twitter Moments

Twitter Moments. You’ve probably seen them when browsing Twitter. They’re a curated version of a Twitter feed, and marked by the small lightning bolt icon at the top of your Twitter page. When you click on the lightning bolt, you’ll find aggregated, trending news stories curated by Twitter staffers. They are an easy-to-consume format for the latest news and the most popular tweets around the globe. Launched in 2015, Twitter Moments were originally only crafted by in-house Twitter staffers for trending news. But over a series of announcements, Twitter has changed …

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A few PR lessons to live by courtesy of the Gilmore Girls

After almost 10 years, the Gilmore Girls are back and the entire world is rejoicing. Besides the four new episodes available on Netflix, the Internet has been overflowing with Gilmore Girls content. Articles, social media posts, quizzes, beauty trends, recipes, you name it and someone has slapped a Gilmore Girls sticker on it. If you’re an outsider, you might be wondering, “Why all the fuss?” As a newly converted Gilmore Girls fan, I can say that it’s because this sweet, funny and clever show appeals to a broad audience. I …

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Three ‘do this, not that’ PR tips for 2017

Ever heard of the book called Eat This, Not That which encourages better food decisions? This concept can be applied to the PR world, too. In fact, it’s one of my favorite things to do: swap out a poor-performing activity with something fresh that will deliver a higher ROI. I’ve collected a few of these upgrades we’ve used to help new clients in 2016. Keep reading to make sure you’re considering these healthier PR activities in the year ahead. Do a blog post, not a press release The press release should …

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