Blog

50 B2B social media ideas to freshen up your feed

Coming up with content ideas for social media isn’t always easy. While some weeks you may be flooded with product announcements and delightfully relevant gifs to post, other weeks you are left feeling like every idea is a stretch. If you are heading into what you know will be a dreadfully light content week, then check out this list of 50 content ideas. Company updates Your followers are interested in what’s going on with your company – that’s why they followed you. If you have anything new on the horizon …

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Where did the Twitter verification form go?

It seems like just yesterday that Twitter announced a process for requesting Twitter handle verification. And just as quickly as it came, it is already gone. Quietly–and seemingly in the dark of night–Twitter revoked the ability to request that your account be verified with a simple tweet: We've paused public submissions for verification.👇 https://t.co/0KZd4Kxkp9 — Twitter Verified (@verified) February 26, 2018 Why on earth would they take away the little hope we had of eventually becoming verified? Well, I have a couple theories. But first it requires a little background …

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Artificial intelligence & PR: a match made in efficiency heaven?

“Could you let me know your availability…?” “Are you free next week…?” “Can we work to reschedule…?” These refrains will be familiar to anyone who has worked to schedule meetings. PR practitioners are often faced with the (sometimes challenging) task of scheduling meetings with and for clients, journalists and internal team members. Occasionally, this “ping-pong” of scheduling and rescheduling takes longer than the actual duration of the meeting itself! If only there was some way to automate this mundane (albeit necessary) part of the job… Enter, artificial intelligence scheduling bots. …

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Crisis communications to the rescue!

Unfortunately, sometimes things just happen. Whether it is an unhappy customer, an equipment malfunction or a data breach, events can unfold that undermine an organization’s trust. What an organization does following a crisis event can mean the difference between winning back confidence or turning customers away. That’s why it’s important to have a crisis communications plan in place. Not only can a comprehensive plan help mitigate harm to an organization’s reputation, it can also set the groundwork for helping those affected. Keep reading for elements to consider in case of a …

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How to create a media list from nothing like a pro

A strong media list is the backbone of any successful PR program, but starting a new list from scratch is a daunting task. If you are not familiar with the reporters who covers your new client’s vertical niche, filling out a list can feel like guesswork. Luckily, there are many resources and tricks that can help you research relevant press contacts without needing to resort to a Magic 8 Ball. Here are a few of my favorites ways to fill out a new media list. Other similar clients at your …

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Suits unite – RSA Conference 2018

Anyone who has spent time in the cybersecurity industry knows the RSA Conference (RSAC). For those who don’t, the RSAC is an international conference series focusing on IT security that takes place around the globe. The annual RSA Conference in San Francisco is its flagship event. Simply put, it is the most recognizable cybersecurity conference in the world. The RSA Conference started in the early 1990s just south of San Francisco in Redwood City. In its early days, it hosted about 200 attendees. Fast forward to today and the RSA …

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5 creative contributed content topics

A strong contributed content program can generate serious value for your client, but it requires you to constantly come up with new ideas for guest articles and pitches. As someone who manages several contributed content programs, I’ve learned that the best way to consistently get strong topics is to come up with more ideas than you’ll need, have your client review them, and keep the ones they like. Often, you’ll get other ideas from the discussion, but it’s critical to have something to put in front of the client first. …

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Timely tech career: drone operator

For the last two years, Voxus PR has partnered with New Tech Northwest, a great organization in the Seattle area that supports the growth of the technology industry through networking opportunities, education, job fairs and more. Each week, New Tech Northwest issues a helpful digital newsletter…and on a regular basis, Voxus contributes content. In working on a piece focused on Seattle’s hottest tech job titles, it was surprising to learn that one of the rising career categories is “drone operator.” It’s no surprise that Amazon is driving the creation of …

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A quest of pen and paper: a journey through the writing process

Nearly everyone knows the steps of the writing process: pre-writing, drafting, revising, editing and publishing. It’s an orderly and methodical approach to go from an idea to a published post. Yet in practice, writing can get messy fast. In fact, writing often involves bouncing around the process, skipping parts entirely or adding your own steps. This post dives into the process and offers practical tips along the way. So grab your mithril shirt and Elven cloak, and join me on this adventure we call ‘writing.’ Before actually starting the process, consider these …

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Voxus PR: avid dog lovers, talented cat herders

On any given day in the Voxus office, you’ll find at least seven dogs napping, playing and generally receiving limitless spoiling from our team. The people of Voxus are known for their love of dogs, but it’s our skill in the art of “cat herding” that we apply to PR tasks on a daily basis. Cat herding, or “creative persistence,” can range from keeping team members on deadline and juggling multiple client accounts to gently following up with press contacts on news coverage. Our clients also need a friendly nudge …

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