Blog

Timely tech career: drone operator

For the last two years, Voxus PR has partnered with New Tech Northwest, a great organization in the Seattle area that supports the growth of the technology industry through networking opportunities, education, job fairs and more. Each week, New Tech Northwest issues a helpful digital newsletter…and on a regular basis, Voxus contributes content. In working on a piece focused on Seattle’s hottest tech job titles, it was surprising to learn that one of the rising career categories is “drone operator.” It’s no surprise that Amazon is driving the creation of …

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A quest of pen and paper: a journey through the writing process

Nearly everyone knows the steps of the writing process: pre-writing, drafting, revising, editing and publishing. It’s an orderly and methodical approach to go from an idea to a published post. Yet in practice, writing can get messy fast. In fact, writing often involves bouncing around the process, skipping parts entirely or adding your own steps. This post dives into the process and offers practical tips along the way. So grab your mithril shirt and Elven cloak, and join me on this adventure we call ‘writing.’ Before actually starting the process, consider these …

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Voxus PR: avid dog lovers, talented cat herders

On any given day in the Voxus office, you’ll find at least seven dogs napping, playing and generally receiving limitless spoiling from our team. The people of Voxus are known for their love of dogs, but it’s our skill in the art of “cat herding” that we apply to PR tasks on a daily basis. Cat herding, or “creative persistence,” can range from keeping team members on deadline and juggling multiple client accounts to gently following up with press contacts on news coverage. Our clients also need a friendly nudge …

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A review of the latest and greatest coverage tracking services

At Voxus, we use a number of tools to track all of the amazing coverage we earn for our clients. There are lots of tools out there to do the job, but which ones are the best? Today, we review the top coverage tools in our book, recap the pros and cons and share tips on ways to get the most out of them. Meltwater Meltwater is not just a coverage tracking tool but an all-in-one PR dashboard. You can find and email influencers, track industry keywords — all while …

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12 lessons learned from 15 years in tech PR

2018 marks fifteen years that I have been in tech PR. Since the majority of those years have been spent right here at Voxus – and Voxus recently celebrated its 12 year anniversary – I wanted to take a moment to reflect on what I’ve learned about being successful in this industry. Here are 12 of those lessons.   What’s ahead is more important than what’s happened. Getting that feature article in a business publication or 5-star review can feel phenomenal. But the equity of any news hit starts fading immediately. Always …

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7 cybersecurity reporters to follow on Twitter

At Voxus, we have a long list of cybersecurity clients, which means we’re plugged into reporters covering that industry. While Voxus lives and breathes what many cybersecurity reporters are writing about, to many it’s not an everyday occurrence. Some of the best ways to get familiar with what these reporters are writing and talking about is to listen to them on Twitter. So with the RSA Conference coming up next month — subjectively the most prominent cybersecurity event of the year — I thought now might be a better time …

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Track tasks and plan like a PR pro with Excel [free template]

A career in public relations often means juggling half a dozen accounts and managing a never-ending list of tasks. This all can definitely be daunting; however, there are ways to make your days a little easier and your communications program run more smoothly. This all comes down to effective planning and task management. Many PR practitioners track tasks with pen and paper, whiteboards, Post-it notes, emails, Outlook notes, etc. But these lists quickly turn into an array of messy crossed-out action items, notes squeezed between margins and many killed trees. …

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Facebook’s crowdsourcing is the next phase of its newsfeed facelift

In Facebook’s latest effort to throttle the deluge of misinformation plaguing its newsfeed, the tech titan has announced that it will seek counsel within its own community – by letting users determine and rank which news outlets are trustworthy. This announcement follows Mark Zuckerberg’s January 11 post, explaining the company’s plan to roll out major updates to the News Feed feature this year. Facebook is proclaiming its commitment to and focus on “making sure the time we all spend on Facebook is time well spent” in 2018 – a New …

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5 hints that your website needs a redesign

Lately, you have noticed an increase in flashy websites from your competitors…while your site is the one you’ve been using for years. You start to wonder if your site is doing enough for your business. Is it capitalizing on opportunities and really giving you the online presence you are looking for? While a website redesign sounds sexy, is it really worth the investment? Here are five clues that it may be time for that website revamp you’ve been considering: Your site lacks a compelling story Your business has an exciting …

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How to tie your business to popular 2018 trends

2018 kicked off with a flurry of articles around “trends to watch” and “predictions.” Whether you agree with them or not, many of these are going to be the “it” topics for the foreseeable future. As a result, pitches related to these areas are a great way to earn media coverage right out of the gate this year. So, if you haven’t already, scan through to see which themes apply to your business, and how you can make the most strategic play with them. It’s an exciting thing to be …

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