Blog

A (Social Media) Star is Born: How to Take Advantage of a Viral Moment

All companies dream of having a viral moment- after all, it can take them from relative obscurity to the national spotlight. But what happens when that viral moment is unplanned, and occurs in a matter of hours? Last week, Washington D.C.-based pizza chain &Pizza found themselves in this exact position. A CBS News crew filming in the U.S. Capitol accidentally caught an unaware Georgetown University student digging into their pizza in the background of a shot. However, instead of panicking &Pizza took the opportunity and ran with it, leveraging their …

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Voxus Team Takes on Dodgeball Tournament at GeekWire Bash!

Last week, some members of the Voxus team went to the 2019 GeekWire Bash at the CenturyLink Field Event Center. This year, there were over 500 competitors from various local companies who attended the event and competed in ping pong, foosball, dodgeball, and Catan tournaments. We even saw a few familiar faces from companies we’ve worked with! Just a few blocks away from our Seattle office, the GeekWire Bash had all sorts of fun activities from sumo wrestling and zip-lining, to VR arenas and photo booths. Once we checked in, …

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What is KubeCon? Its Past, Present, and Future

One of the biggest enterprise tech conferences of 2018 recently came to a close in Voxus’ home region of Seattle. The conference is called KubeCon and outside of the deep techies, you may not be too familiar with the it… but you should. KubeCon rapidly grew from 500 attendees in 2015 to an estimated 8000 attendees at KubeCon + CloudNativeCon North America 2018 (the formal name for the North American version of KubeCon), selling out its venue at the Washington State Convention Center. That’s a 1500 percent attendance increase in …

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How to secure a quality anniversary story

There’s no better time to get attention for your tech business’s cumulative achievements than on a fifth, 10th, 20th or other anniversary year. It’s the perfect occasion to remind the larger industry what you’ve accomplished, how you’ve (hopefully) advanced the industry and what goals you’ve set for the future. But to earn media coverage for your special occasion, you need to start planning well in advance. Not only do anniversary stories have an expiration date, they need to be packaged in a way that really stands out. Unless you’re a …

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Upcoming holidays for PR pros to know about

In the PR world, pitch cycles change like the seasons – only, with much higher frequency – and every year, holidays come and go like headlines. Each timely occasion presents a new creative wrapper to play with and an opportunity to tell a client’s unique story through an event shared (or at least recognized) by the masses. “Turkey Season” may not be over quite yet, but we PR pros are already turning the pages on our proactive calendars. Here are a few upcoming holidays and timely celebrations to help fuel …

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Voxus spreading the local love

Voxus loves technology… and dogs. We also love our neighborhood. A close neighbor to Voxus’s Tacoma headquarters is the iconic Old City Hall building. It’s a massive 125 year-old Italianate-style structure with a striking clock tower and is the most recognized historical property in Tacoma. Voxus was delighted to learn that our friends at Surge Tacoma, known for its development and renovation of local historic buildings, was selected by the City of Tacoma to enter into negotiations to transform Old City Hall into a dynamic, mixed-use space. Surge Tacoma is …

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Fighting fake news – using traditional media to legitimize social

It may seem like a “duh” moment for most brands, but legitimizing posts is an essential element to any social media program. Given the abundance of fake news, the use of recognized traditional media outlets covering a brand posted on social media can be one of the best ways for it to appear legitimate. Case in point: Voxus client Agero. In 2016, it was developing a breakthrough analytics platform for its business customers that captured detailed driving data directly from a smartphone app. However, Agero needed a proof of concept. …

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What’s with all the Lime scooters?

With offices in Seattle and Tacoma, Voxus employees have not been able to ignore the countless sightings of Lime scooters..some right outside the office doors. These bright lime green bikes and scooters have been popping up all over the greater Seattle and Tacoma areas. So, what’s up with that? The company Lime is a startup founded in 2017 and is based in San Francisco. Lime rents shared dock-less bicycles and scooters. The company initially launched its first location with just 125 bicycles; today, Lime is in over 70 markets in …

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PR lessons to help win your fantasy football league

Football season is in full swing again, and the competition is alive and well in the Voxus office as we compete in our annual fantasy football league. Who will bring home the victory and win the highly coveted bragging rights? Will it be reigning champion Jaci Hendricks or some new blood? As we look to put our colleagues to shame, we will be applying these PR lessons to win our league…and you can, too. Careful management is a necessity A PR program has many moving parts. We track everything from …

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Cybersecurity PR – a frightening and fascinating world

With Halloween just around the corner, now is as good a time as any to reflect on a subject that scares the pants off most people – cybersecurity. For the past five years, Voxus has had the pleasure of working with WatchGuard Technologies, a global leader in network security, secure Wi-Fi, multi-factor authentication and network intelligence. From ransomware and the dark web, to Trojans that commandeer your webcam and more, we’ve learned over the past half-decade just how vulnerable most of us are to data theft and online attacks. It …

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