Blog

How to secure a quality anniversary story

There’s no better time to get attention for your tech business’s cumulative achievements than on a fifth, 10th, 20th or other anniversary year. It’s the perfect occasion to remind the larger industry what you’ve accomplished, how you’ve (hopefully) advanced the industry and what goals you’ve set for the future. But to earn media coverage for your special occasion, you need to start planning well in advance. Not only do anniversary stories have an expiration date, they need to be packaged in a way that really stands out. Unless you’re a …

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Upcoming holidays for PR pros to know about

In the PR world, pitch cycles change like the seasons – only, with much higher frequency – and every year, holidays come and go like headlines. Each timely occasion presents a new creative wrapper to play with and an opportunity to tell a client’s unique story through an event shared (or at least recognized) by the masses. “Turkey Season” may not be over quite yet, but we PR pros are already turning the pages on our proactive calendars. Here are a few upcoming holidays and timely celebrations to help fuel …

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Voxus spreading the local love

Voxus loves technology… and dogs. We also love our neighborhood. A close neighbor to Voxus’s Tacoma headquarters is the iconic Old City Hall building. It’s a massive 125 year-old Italianate-style structure with a striking clock tower and is the most recognized historical property in Tacoma. Voxus was delighted to learn that our friends at Surge Tacoma, known for its development and renovation of local historic buildings, was selected by the City of Tacoma to enter into negotiations to transform Old City Hall into a dynamic, mixed-use space. Surge Tacoma is …

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Fighting fake news – using traditional media to legitimize social

It may seem like a “duh” moment for most brands, but legitimizing posts is an essential element to any social media program. Given the abundance of fake news, the use of recognized traditional media outlets covering a brand posted on social media can be one of the best ways for it to appear legitimate. Case in point: Voxus client Agero. In 2016, it was developing a breakthrough analytics platform for its business customers that captured detailed driving data directly from a smartphone app. However, Agero needed a proof of concept. …

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What’s with all the Lime scooters?

With offices in Seattle and Tacoma, Voxus employees have not been able to ignore the countless sightings of Lime scooters..some right outside the office doors. These bright lime green bikes and scooters have been popping up all over the greater Seattle and Tacoma areas. So, what’s up with that? The company Lime is a startup founded in 2017 and is based in San Francisco. Lime rents shared dock-less bicycles and scooters. The company initially launched its first location with just 125 bicycles; today, Lime is in over 70 markets in …

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PR lessons to help win your fantasy football league

Football season is in full swing again, and the competition is alive and well in the Voxus office as we compete in our annual fantasy football league. Who will bring home the victory and win the highly coveted bragging rights? Will it be reigning champion Jaci Hendricks or some new blood? As we look to put our colleagues to shame, we will be applying these PR lessons to win our league…and you can, too. Careful management is a necessity A PR program has many moving parts. We track everything from …

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Cybersecurity PR – a frightening and fascinating world

With Halloween just around the corner, now is as good a time as any to reflect on a subject that scares the pants off most people – cybersecurity. For the past five years, Voxus has had the pleasure of working with WatchGuard Technologies, a global leader in network security, secure Wi-Fi, multi-factor authentication and network intelligence. From ransomware and the dark web, to Trojans that commandeer your webcam and more, we’ve learned over the past half-decade just how vulnerable most of us are to data theft and online attacks. It …

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Performance anxiety? Top questions to ask when your paid social campaign fails to take off

When you’re in the middle of a paid social media campaign, the pressure is on. Whether you’re looking to increase the company’s social presence or gather sales leads, there always needs to be a specific objective to take advantage of paid opportunities on LinkedIn, Facebook, Twitter and other platforms. The problem is, sometimes you don’t get the results that you’re really looking for. Voxus has plenty of experience in social media, but we also recognize that not every campaign performs as well as expected. That’s why we never set up …

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It’s PTO season – how to set yourself and your teams up for success before you go.

The holidays are coming up, and that means professionals everywhere are cashing in their PTO left and right. If you’re planning to spend some time out of office, here’s how to set yourself and your teammates up for success before you clock out. Get your PTO approved ASAP Rarely, if ever, can a whole office take a vacation at the same time so you’ll want to plan ahead if you’ve got your heart set on a few specific dates on the calendar. The holiday season –  especially the days around …

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Twitter and Facebook offer more advertising transparency to consumers

In recent weeks both Facebook and Twitter unveiled new tools that will reveal ads running from any given advertising account on their respective platform. For many years Twitter and Facebook have been running ad programs freely, and without oversight from consumers. But during the 2016 presidential election and its aftermath, it became clear that more was needed to hold both platforms and brands more accountable. So each platform has individually launched new ways to see what ads are currently being run from any specific account. Twitter: Twitter launched the Ads …

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