Blog

Three keys to creating engaging contributed article campaigns

Creating a contributed article is hardly a new concept; contributing authors have been part of the media landscape since the launch of the New York Times’ OP/ED section in the late 1960s. Today, the genre is wide open, and is one that all marketers, executives and subject matter experts should closely examine. Submitting a thought-leadership piece presents opportunities for experts to showcase their knowledge or the company’s expertise in dynamic and creative ways.  And, thanks to shrinking newsrooms and publication budgets, subject matter experts are being published in a dizzying …

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Three ways to keep your audience’s attention in a mobile-distracted world

The growing number of mobile devices has given us the freedom to access an overabundance of information whenever and wherever we want. This type of accessibility can be a double-edged sword for PR pros. On one hand, it’s great to have a variety of ways to connect with your target audience; however, too much information can be a distraction. So the real challenge becomes how to create content that will keep your audience engaged. Here are a few ways to help maintain your audience’s focus: Listicles We’ve all been guilty …

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Blendle review: paying for news per article

Staying on top of news headlines often involves jumping from article to article and from publication to publication. One minute you’re checking The New York Times, and the next you’re visiting The Wall Street Journal. Then soon enough you’ve hit a paywall—unable to read more articles. As news outlets increasingly gate content[1], you feel the walls closing in on quality reporting. Paywalls are one of the ways news outlets are reacting to the digital shift. Today, more readers get their news online than in print—which has impacted circulation revenues. In response, …

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Voxus finds 26% interested in paying for news per article

The internet has drastically disrupted how consumers access content—like using Netflix for television or Spotify for music. The news media is not immune to this disruption. Today, nearly twice as many readers get news online than in print[1], which is impacting newsrooms and revenues. Responding to the shift, news publications are experimenting with new approaches like novel distribution methods[2] and metered paywalls. Looming on the horizon is Blendle—enabling readers to pay publications on a per-article basis. In a previous Voxus blog post exploring news media trends, I suggested embracing a …

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Women’s History Month: influential women in tech

It’s no secret that the role of women in technology has seen significant changes over the years, but the technology industry still has a long way to go. In fact, according to a recent study, in 2013 just 26 percent of computing jobs in the U.S. were held by women. That’s down from 35 percent in 1990. So, to honor all women who have made incredible strides in technology over the years, we’d like to recognize two technological pioneers ahead of their time. Ada Lovelace (1815-1852) Ada Lovelace was an …

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Entrepreneurs wear gorilla suits & think beyond the lemonade stand

In a past job interview I was told, “We’re looking for someone with an entrepreneurial spirit.” I wondered how you would quantify that, since it’s a pretty subjective and general statement. Since then, I’ve been wrestling with the question. What does it mean to “have an entrepreneurial spirit” outside of starting your own business? I feel like ‘entrepreneur’ alone is a buzz word, one people use interchangeably with innovation, creativity or the phrase “thinking outside the box.” According to the dictionary, entrepreneur means “a person who organizes and operates a …

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3.14 things I’ve learned as a Voxus intern

The numeric value of pi, often noted as 3.14 for brevity purposes, lends itself well as a theme to summarize the knowledge I’ve gained thus far as a Voxus PR intern. I liken pi and its representation of an infinite decimal as a timely and applicable topic because there’s always a never-ending sum of information to be learned—especially when you’re a newbie in the world of public relations, like myself. via GIPHY Much like Voxus’ previous intern and now program associate, Ashley Nash, I moved nearly 2,500 miles to pursue …

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Why your brand should start building Alexa skills now

Critical update! Since I published this article in the Huffington Post on December 12, the Amazon Echo and Alexa took the annual CES tradeshow by storm, with Wired Magazine stating that, Amazon’s Alexa Just Conquered CES. No word yet on how many Alexa skills (currently estimated at 7,000 in total) were created specifically for CES, but we will update this post as soon as the data is available. Last year, I purchased an Amazon Echo for the sole purpose of accessing Alexa. Friends and friends of friends have talked lovingly of …

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The Content Rush of 2017

Since generating millions of web visits at Hark.com during the 2012 Presidential Election debate cycle via one of my first true ‘owned’ content campaigns (featured in PR Week), the concept of content creation and distribution as a PR tool has overtaken my toolkit. But the nature of content and what makes audience impressions is changing before our eyes. Just four short years ago our team at Hark placed a huge value on the uniqueness of each piece of content, but today, audiences are gobbling up content en masse regardless of …

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Targeted social campaign drives big results for Trade Up client program

Paid social media promotions is a powerful PR and marketing tool because it allows us to target a very specific audience with a very specific message. So when one of our clients came to us asking the best way to promote their new trade-in deal to a very narrow target audience online, we knew a paid social campaign was the way to go. Voxus designed a campaign that made maximum use of the client’s budget and reached the specific audience it wanted to target. AB testing, strong content and understanding …

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