Blog

Communicating in the Time of Coronavirus – Part II

The COVID-19 health crisis is changing fast. In Part I of this series, we covered several initial observations and best practices for communicating in the time of coronavirus based on our interactions with media and clients. As the latest pandemic news and updates come out daily, our clients continue to ask for guidance and how best to move through this new, fluid reality we’re all facing. Today, I’d like to quickly share some of the insights from those conversations. 1. KEEP COMMUNICATIONS NIMBLE To limit the health and economic impacts of the …

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Hiring a PR Firm – 5 Questions to Ask

Hiring a PR firm to represent your company can often feel like you’re driving blind with only a stack of flashy Powerpoint slides as your roadmap. It’s incredibly hard to determine capabilities and team cohesion with only a few short introductory calls or meetings. The PR firm-to-company relationship is one that relies on a cohesive team dynamic, a good set of expectations and open communication. Asking the right questions up front can set the entire partnership up for success and eliminate missteps down the road. So, what are some questions …

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Celebrating the Women of Voxus

So much has happened this month. At times, it’s been hard to keep track of all the headlines. But we wanted to take a break from everything going on and celebrate both Women’s History Month and the Women of Voxus.  Women’s History Month has been around since 1987, although it’s been celebrated long before that, first as a week that coincides with International Women’s Day until Congress declared March as Women’s History Month in 1987. The month of March honors women’s contributions to history, and today we’d like to take …

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Communicating in the Time of Coronavirus

I’ve been hearing lots of questions from clients and team members alike in the past week or so about how to go about our jobs in the face of current events (or communicating in the time of coronavirus). Undeniably, it’s the smallest of concerns in light of those suffering today. Still, as many of us try to carry on – I’m personally going on my second full week of working from home – there’s a great deal of uncertainty around what is “business as usual” for PR pros today. I’ve …

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How to Combine SEO and PR for Marketing Success

PR has evolved considerably over the past decade and is (or at least should be) deeply intertwined with broader digital marketing strategies. In particular, as the digital channel consumes an even bigger share of the marketing budget, good search engine optimization (SEO) is essential to reaching customers and succeeding in the marketplace.  There was a time when it seemed like SEO would consume the entire marketing world and make other disciplines (including PR) obsolete. It didn’t help that the impact of PR seemed difficult to measure, especially when compared to …

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Voxus Supports ‘Tacoma Challenge’ to Help Accelerate Start-Ups

Voxus is excited to announce that we’re sponsoring The Tacoma Challenge, a contest designed to further position the City of Tacoma as an awesome place for start-ups to build new products and/or services. Do you work at an early-stage start-up, or know someone who does? If so, share this post or visit the website to apply directly. Tacoma is offering $100,000 in resources, network, space, and funding to help several start-ups work toward success.  Here’s how it works for start-ups: Attend the informational session or Live Stream it on March 30 at 6 …

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8 Cool Sights from the RSA Conference 2020

This year’s RSA Conference at the Moscone Center in San Francisco once again offered dazzling displays, cutting-edge technology, and cool tchotchke. If fears of coronavirus kept you off the show floor, never fear, Voxus braved the masses to bring you 8 cool sights from the show.  1. WatchGuard’s Pedicabs – WatchGuard Technologies may not have had a booth at this year’s RSA Conference, but they made up for it by partnering with Starbucks for free coffee, having free food trucks outside the show, and shuttling people to and from locations …

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Case Study: Car Break Down? How About a Free Lyft?

When ridesharing met roadside assistance, Voxus helped elevate Agero and Lyft’s new alternative transportation service sparking a flood of media coverage. 69 million drivers – one in three – will experience a vehicle breakdown each year and roughly half will require a tow. To get drivers back on the road, the leading provider of driver assistance services, Agero, and ride-hailing company, Lyft, partnered on a revolutionary transportation option for consumers requiring a tow. This new partnership provides a complementary Lyft ride from the disablement location, repair shop or dealership, to …

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Building Better B2B Messaging in 6 Steps

Many B2B companies struggle to develop marketing messages that are clear, concise and compelling – typically because the exercise gets off on the wrong foot. In this post, I’ll break down a classic 6-step B2B messaging framework that can help ensure you start the messaging journey productively. The B2B messaging framework itself is well known and simple, and looks like this: For [target audience] Who [statement of need or opportunity], [Name] is a [category] That [statement of key benefit]. Unlike [primary competitive alternative], [Name] is [statement of primary differentiation]. That’s …

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How to Secure Technology Predictions Press Coverage

No other industry makes predictions quite like the tech industry. From the outlandish (like 5G-enabled drone taxis) to the mundane (cloud will get more secure), experts and vendors across the globe generate new ideas each year as they jockey for a piece of the thought-leadership pie. And for good reason. A well-planned and properly executed technology predictions campaign can bear significant fruit, both in the months leading into a new year, and throughout many subsequent months. After helping clients generate broad awareness through these technology predictions campaigns for more than …

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