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PR 101: How do I get reporters to cover my company?

Let’s face it, technology reporters love to cover the Amazons, Microsofts, and Googles of the world, but this doesn’t mean all is lost for your company. There is still ample opportunity for SMBs and startups to get a place in the spotlight. All it takes is knowing what these tech reporters care about most and having something enticing to offer… I know what you’re thinking, “Easier said than done.”  However, when you focus internally on product innovation, surveys and data collection, and the minds of your top SMEs, it’s amazing …

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How to network like a pro

Networking can be an asset to anyone’s career, whether you’re just starting out or well established in your field. But it can also be incredibly daunting. A room full of strangers? Awkward introductions? Yikes! It can sometimes feel like a middle school dance all over again. But wait! It doesn’t have to be that way. I’m a firm believer that you attract what you put out into the world, so be confident and you’ll be able to navigate your next event like a pro. Here are some helpful tips to …

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SEO tips for contributed content

Contributed articles (or guest articles) are a great way to drive leads to your business because they can make it easier for customers to find you. In addition to your corporate site being visible in search results, they can also see attention-grabbing headlines from their most trusted news sites. When reading the article, they’ll notice your executive as the author and be able to click through to your website via a link in the bio (or directly input your business’ name into the search bar) to learn more. The best …

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Influencer PR: Leveraging the top minds of Twitter

For years, marketing and PR professionals have turned to Twitter to share content about their brands in hopes of reaching new customers. New blog content? Tweet it out. Releasing a new product? Let your followers know. Secured a new media mention? Share a link. The list goes on and on. While these tactics are a great starting point, the real winners are those that use Twitter and other social platforms to actively engage influencers. In a recent study, 94% of marketing professionals agreed that influencer marketing is an effective form …

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Seattle Is… (A Branding Lesson)

When you think of Seattle, what comes to mind?   A recent article in Seattle Business Magazine claims that Seattle needs a branding boost. If you think about it, we use mostly nouns to describe our city, but where is the action? We love to talk about the companies that are based here, the local attractions, or even the weather. But where are the adjectives or verbs? Portland is weird. What happens in Vegas stays in Vegas. Los Angeles is the City of Angels. But what exactly is Seattle? A recent study …

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Calling all IoT experts! 5 podcasts to pitch today

Are you the Internet of Things (IoT) expert at your company? Do you have an interesting IoT use case to share? Are you itching to tell your digital twins or IT/OT convergence tales? Then look no further than IoT podcasts! Podcasts aren’t a new concept, but they are gaining in popularity for tech companies looking for more thought leadership opportunities. Last year, we shared the top five tech podcasts to add to your PR program. Now, in no particular order, we offer you the top five podcasts that will make …

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A Tech PR Pro’s Take on TechNews Versus Cision and Meltwater

I’ve been doing tech PR for more years than I care to count. During that time, I’ve used proprietary media database solutions and the platforms offered by Cision, Trendkite and, more recently, Meltwater. At our agency, teams often complain about the shortcomings of these solutions. In all honesty, no platform seems perfect, and everything often gets supplemented with Google and per-publication searches.  However, our teams have recently started using TechNews, and we’re in love…so much so that I want to take a minute to outline some of the key features …

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Billionaire buyers + newsroom innovation = ?

The 21st Century has been an interesting time for the media, particularly the newspaper business. According to Pew Research Center, the number of newspaper newsroom employees declined by 45 percent over the past decade, from about 71,000 workers in 2008 to 39,000 in 2017. At the same time, Pew found that newspaper advertising revenue declined by more than $30 billion dollars between 2006 and 2016. Despite these challenges, in recent years a number of well-known billionaires have come forward to acquire prominent publications. Most recently, Salesforce founder Marc Benioff and …

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A (Social Media) Star is Born: How to Take Advantage of a Viral Moment

All companies dream of having a viral moment- after all, it can take them from relative obscurity to the national spotlight. But what happens when that viral moment is unplanned, and occurs in a matter of hours? Last week, Washington D.C.-based pizza chain &Pizza found themselves in this exact position. A CBS News crew filming in the U.S. Capitol accidentally caught an unaware Georgetown University student digging into their pizza in the background of a shot. However, instead of panicking &Pizza took the opportunity and ran with it, leveraging their …

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Voxus Team Takes on Dodgeball Tournament at GeekWire Bash!

Last week, some members of the Voxus team went to the 2019 GeekWire Bash at the CenturyLink Field Event Center. This year, there were over 500 competitors from various local companies who attended the event and competed in ping pong, foosball, dodgeball, and Catan tournaments. We even saw a few familiar faces from companies we’ve worked with! Just a few blocks away from our Seattle office, the GeekWire Bash had all sorts of fun activities from sumo wrestling and zip-lining, to VR arenas and photo booths. Once we checked in, …

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