Blog

Cam and the hot mic that turned nasty

spokesperson noun  spokes·per·son  \ ˈspōks-ˌpər-sᵊn \ Definition: a man or woman who speaks for or represents someone or something In this blog post, no one gets out alive. Earlier, Carolina Panther quarterback Cam Newton, aka Superman, stepped into ‘it’ during a live, post-game press conference-style interview with Jourdan Rodrigue of the Charlotte Observer, when she asked the following football question: “Cam, I know you take a lot of pride in seeing your receivers play well. Devin Funchess has seemed to really embrace the physicality of his routes and getting those extra yards. Does that give you …

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BOLD Camp for Women acts as an education accelerator

Event pairs UW Bothell students with female CEOs for mentorship, lessons We see the headlines almost daily now, even locally in Seattle, of women being taken advantage of in the workplace or not being treated fairly. The question is no longer whether or not this trend exists, but rather how to rectify it. Powerful women, such as Ariana Huffington, have taken on high-profile challenges to fight for equality in the workplace at companies like Uber, but I would argue it is the unknown soldiers, women such as Susan Fowler, who …

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How and why to ebook

Over the last few years, PR practitioners, at least the good ones, have stolen content production as a communications tactic from marketers. In the process, the PR industry may have ignored a salient point: creating compelling content is hard…and often expensive to produce. It should have set off alarms when marketers failed to put up a fight to defend their content territory. It didn’t, and now we own it, for good or bad. In our search for greater meaning regarding all things content, the Voxus PR team members often hold …

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3 ways local media helps you earn more customers

Local media coverage is a powerful tool for driving customer awareness. Yet, it’s common for it to slip down the priority list in favor of high profile national news hits; however, with a little planning and regular maintenance, companies can strike the right balance. The opportunity? Winning customers in your own backyard by showing them you’re accessible, forward-thinking and rooted by common ground. Coverage in local media outlets reminds customers that you: Are in close proximity Some buyers have a bias for local vendors because they believe sales discussions can …

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The need for speed: reactive pitching 101

Call it newsjacking, reactive coverage, fast-response pitching, whatever you want, but responding to news items quickly to insert clients into a conversation is an essential part of any well-rounded PR program. This can have several positive effects: Get more coverage Raise the profile of your client in general, or a specific spokesperson, as a thought leader Get coverage in business press or prestigious broadcast outlets that you may not be able to secure otherwise So how do you do this correctly? Here are five steps to help you set up …

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Are you brainstorming for the sake of brainstorming?

In public relations, it can be easy to get lost in the block-and-tackle programmatic elements of the job; upcoming announcements, pitch schedules, endless award deadlines, reporting… the list goes on and on. It requires organization, attention to detail and discipline, as all of these things are essential when it comes to achieving results for clients. At Voxus, we try to inject originality into even the most basic PR and social activity; whenever possible, we also flex our creative muscles to come up with imaginative ideas for new PR and social media …

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Quick PR pointers with Pied Piper

Things happen fast at Voxus. In March, I published my first blog post about my experience as a Voxus intern. In the weeks that followed, my PR journey with Voxus included a brief stint as Program Coordinator, then an opportunity to join the team full time that I couldn’t pass up! Next thing I know, I’m cracking open a fresh box of bright red business cards branded on one side with that iconic Voxus ‘V’ mark and Robyn Posey, Program *Associate* on the other. via GIPHY Things happen so fast …

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Facebook just erased link preview editing, here’s what you can do

Last April, Facebook revealed that it would be removing the ability for users to edit link previews for pages – that includes images, texts and sub-headings. You might not know this if you aren’t already a Facebook page manager (or a page manager for Linkedin – the platform has the same functionality), but Facebook page managers have the ability to edit the images, text and subheadings within a link preview in a post. This functionality has been in existence almost as long as brand pages, so when it was announced …

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31 days of public relations lessons

Whether at networking events or family functions, a certain question often crops up: “What is public relations?” Friends and family might think I find and hire candidates (that is human relations) or take up ad space in their magazines (that’s advertising). To answer this question, I could quote the Public Relations Society of America with “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” But that isn’t very tangible. Instead, I opt to give a snapshot of what goes on: getting clients …

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The anatomy of a successful PR product launch

Launching a product is never an easy or simple task, and it can potentially be a “make-or-break” moment for a company. When done right, a successful product launch can result in an increase in sales, customers, exposure and a better bottom line; however, if a company gets it wrong, the negative impact can be lasting or even permanent. Don’t let a sub-par product launch control the future of your company. Instead, take a step back, establish  a plan and don’t shy away from asking for help from the professionals. We …

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