Blog

Influencer PR: Leveraging the top minds of Twitter

For years, marketing and PR professionals have turned to Twitter to share content about their brands in hopes of reaching new customers. New blog content? Tweet it out. Releasing a new product? Let your followers know. Secured a new media mention? Share a link. The list goes on and on. While these tactics are a great starting point, the real winners are those that use Twitter and other social platforms to actively engage influencers. In a recent study, 94% of marketing professionals agreed that influencer marketing is an effective form …

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Seattle Is… (A Branding Lesson)

When you think of Seattle, what comes to mind?   A recent article in Seattle Business Magazine claims that Seattle needs a branding boost. If you think about it, we use mostly nouns to describe our city, but where is the action? We love to talk about the companies that are based here, the local attractions, or even the weather. But where are the adjectives or verbs? Portland is weird. What happens in Vegas stays in Vegas. Los Angeles is the City of Angels. But what exactly is Seattle? A recent study …

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Calling all IoT experts! 5 podcasts to pitch today

Are you the Internet of Things (IoT) expert at your company? Do you have an interesting IoT use case to share? Are you itching to tell your digital twins or IT/OT convergence tales? Then look no further than IoT podcasts! Podcasts aren’t a new concept, but they are gaining in popularity for tech companies looking for more thought leadership opportunities. Last year, we shared the top five tech podcasts to add to your PR program. Now, in no particular order, we offer you the top five podcasts that will make …

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A Tech PR Pro’s Take on TechNews Versus Cision and Meltwater

I’ve been doing tech PR for more years than I care to count. During that time, I’ve used proprietary media database solutions and the platforms offered by Cision, Trendkite and, more recently, Meltwater. At our agency, teams often complain about the shortcomings of these solutions. In all honesty, no platform seems perfect, and everything often gets supplemented with Google and per-publication searches.  However, our teams have recently started using TechNews, and we’re in love…so much so that I want to take a minute to outline some of the key features …

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Billionaire buyers + newsroom innovation = ?

The 21st Century has been an interesting time for the media, particularly the newspaper business. According to Pew Research Center, the number of newspaper newsroom employees declined by 45 percent over the past decade, from about 71,000 workers in 2008 to 39,000 in 2017. At the same time, Pew found that newspaper advertising revenue declined by more than $30 billion dollars between 2006 and 2016. Despite these challenges, in recent years a number of well-known billionaires have come forward to acquire prominent publications. Most recently, Salesforce founder Marc Benioff and …

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A (Social Media) Star is Born: How to Take Advantage of a Viral Moment

All companies dream of having a viral moment- after all, it can take them from relative obscurity to the national spotlight. But what happens when that viral moment is unplanned, and occurs in a matter of hours? Last week, Washington D.C.-based pizza chain &Pizza found themselves in this exact position. A CBS News crew filming in the U.S. Capitol accidentally caught an unaware Georgetown University student digging into their pizza in the background of a shot. However, instead of panicking &Pizza took the opportunity and ran with it, leveraging their …

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Voxus Team Takes on Dodgeball Tournament at GeekWire Bash!

Last week, some members of the Voxus team went to the 2019 GeekWire Bash at the CenturyLink Field Event Center. This year, there were over 500 competitors from various local companies who attended the event and competed in ping pong, foosball, dodgeball, and Catan tournaments. We even saw a few familiar faces from companies we’ve worked with! Just a few blocks away from our Seattle office, the GeekWire Bash had all sorts of fun activities from sumo wrestling and zip-lining, to VR arenas and photo booths. Once we checked in, …

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What is KubeCon? Its Past, Present, and Future

One of the biggest enterprise tech conferences of 2018 recently came to a close in Voxus’ home region of Seattle. The conference is called KubeCon and outside of the deep techies, you may not be too familiar with the it… but you should. KubeCon rapidly grew from 500 attendees in 2015 to an estimated 8000 attendees at KubeCon + CloudNativeCon North America 2018 (the formal name for the North American version of KubeCon), selling out its venue at the Washington State Convention Center. That’s a 1500 percent attendance increase in …

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How to secure a quality anniversary story

There’s no better time to get attention for your tech business’s cumulative achievements than on a fifth, 10th, 20th or other anniversary year. It’s the perfect occasion to remind the larger industry what you’ve accomplished, how you’ve (hopefully) advanced the industry and what goals you’ve set for the future. But to earn media coverage for your special occasion, you need to start planning well in advance. Not only do anniversary stories have an expiration date, they need to be packaged in a way that really stands out. Unless you’re a …

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Upcoming holidays for PR pros to know about

In the PR world, pitch cycles change like the seasons – only, with much higher frequency – and every year, holidays come and go like headlines. Each timely occasion presents a new creative wrapper to play with and an opportunity to tell a client’s unique story through an event shared (or at least recognized) by the masses. “Turkey Season” may not be over quite yet, but we PR pros are already turning the pages on our proactive calendars. Here are a few upcoming holidays and timely celebrations to help fuel …

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