[Relationship]
Just as important as our PR approach is how we work
with our clients. In fact, it’s so important that
we’ve spent years boiling it down to three core
principles:
1)
Continuous client investment. Every client
gets a set amount of free time from every team
member, every month. We call it VOX time, and it’s
meant to keep us smart on your market, your
technology, your customers and your competitors.
Month in and month out. We view each client as a
relationship that’s worth investing in, and this is
one way we put our money where our mouth is.
2)
Senior-level attention. Our senior staff
plays a primary role on every account. You’re
paying for our experience, and we think you should
get it. In fact, we use a blended bill rate to make
it more affordable. Ask us for more details.
3)
Complete account control. One of the biggest
problems with many client/agency relationships is
that the client isn’t exactly sure what the agency
is doing. Or even worse, what they’re billing. We
go to great lengths to eliminate that problem
through clear objectives, frequent status updates
and regular reports. But those are just the table
stakes. We raise the ante by a large margin through
a stringent process of activity and budget
forecasting, giving you the opportunity to tweak
the program in real-time, and ensuring invoices
that mysteriously map back to our program
forecasts. And if that’s not enough, we give you
access to our internal groupware, so you can have a
single, web-enabled place to centralize all of your
PR communications, access competitive news feeds
and more. No surprises. Complete control.