[Relationship]
Just as important as our PR approach is how we work
with our clients. In fact, it’s so important that
we’ve spent years boiling it down to three core
principles:
1) Continuous client investment.
Every client gets a set amount of free time from
every team member, every month. We call it VOX
time, and it’s meant to keep us smart on your
market, your technology, your customers and your
competitors. Month in and month out. We view each
client as a relationship that’s worth investing in,
and this is one way we put our money where our
mouth is.
2) Senior-level attention. Our
senior staff plays a primary role on every account.
You’re paying for our experience, and we think you
should get it. In fact, we use a blended bill rate
to make it more affordable. Ask us for more
details.
3) Complete account control. One
of the biggest problems with many client/agency
relationships is that the client isn’t exactly sure
what the agency is doing. Or even worse, what
they’re billing. We go to great lengths to
eliminate that problem through clear objectives,
frequent status updates and regular reports. But
those are just the table stakes. We raise the ante
by a large margin through a stringent process of
activity and budget forecasting, giving you the
opportunity to tweak the program in real-time, and
ensuring invoices that mysteriously map back to our
program forecasts. And if that’s not enough, we
give you access to our internal groupware, so you
can have a single, web-enabled place to centralize
all of your PR communications, access competitive
news feeds and more. No surprises. Complete
control.