Performance anxiety? Top questions to ask when your paid social campaign fails to take off
When you’re in the middle of a paid social media campaign, the pressure is on. Whether you’re looking to increase the company’s social presence or gather sales leads, there always needs to be a specific objective to take advantage of paid opportunities on LinkedIn, Facebook, Twitter and other platforms. The problem is, sometimes you don’t get the results that you’re really looking for.
Voxus has plenty of experience in social media, but we also recognize that not every campaign performs as well as expected. That’s why we never set up a paid campaign and walk away. And neither should you.
It’s best to check in on a live campaign at least 1-2 times a day to make sure that things stay on track. If you’re not seeing the number of click-throughs, likes, etc. that you were hoping for, don’t be afraid to make adjustments accordingly. The worst thing you can do is continue to spend money, or your client’s money, on a campaign that isn’t working.
Here are a few questions to ask yourself when changing up your paid social campaign:
Is the image eye-catching enough? It’s amazing how a colorful, unique image can change the performance of a post. Make sure the image you’re using is a solid representation of your post, but also pleasing to the eye.
Am I spending the right amount? Sometimes giving the amount a small boost can make a big difference.
Is my content easy to read and understand? Your post might be a bit too long, try something a little shorter and sweeter.
Is this campaign something I can also post to my company page? Sometimes peppering in some organic posts helps to reel in the results you’re looking for.