Is it all just PR?
Last month I wrote this blog for my new job, and talked about some “Personal Relations” strategies for starting a new gig, and included a few juxtapositions.
- Listen but don’t be afraid to speak.
- Make sure your work is good, but don’t expect perfect.
- Reinvent yourself, but BE yourself.
The last one I’ve had some intense inner debates about.
When I left TV for PR, I took my husband’s name professionally for the first time. I had already legally dumped the middle name that my parents made up and I never liked… and kept my maiden name of Dyer. It’s got a lot of history both personally & ancestrally that I was not willing to give up. But I’d been married for more than 10 years, so it seemed right to make the change.
This time, I’m bringing an alter ego.
I thought about keeping the Breast Cancer Ninja to myself professionally. No one NEEDS to know I am a breast cancer survivor. It doesn’t seem like I blog very often lately, because I’m just living my life. Although it will always be a part of who I am, I don’t need to explain my bald head anymore.
When we hit Breast Cancer Awareness Month (aka Pinktober) I’m always torn. On one hand, I am happy to be someone talking about a bilateral mastectomy and four months of chemo at age 38 because, well, I know a lot of other people aren’t as comfortable putting themselves out there.
But I really wish we could move past “awareness.” Dude. Most people are totally AWARE of breast cancer. Let’s take ACTION! Let’s make sure that the NCI is totally funded, so they can continue to fund those working for a cure. Lots of the pink crap that people buy is to “raise money for awareness.” Let’s face it, awareness didn’t stop my cancer. My willingness to take action did.
But October is also Domestic Violence Awareness month. Something that I think “awareness” can do a lot more to solve. For example, things changed a LOT when we were more AWARE (because of the video) for Ray Rice, right?
I get it. Talking about “save the boobies” is much more “sexy” than talking about somebody knocking around a girlfriend, kids, or even a husband. But it is no less important. I think that the boobs just get better PR.
The same week my blog posted, the Pope was also in the US, and I read this really interesting article, saying he’s not really as progressive as people think he is, he just gets good PR.
So what do you think? Can the current Pope’s popularity with non-Catholics and breast cancer’s advantage really just be about PR?